I posted this, not necessarily because it’s part of the MGM brand, but more because of the story and the process behind it. Radium Audio Ltd. was called on to craft Leo’s new voice in the latest MGM identity. Leo is one of the most iconic mascots to grace the silverscreen in almost a century and to do it justice they flew to the Drakenstein Lion Sanctuary in South Africa to search for some voice talent. Read more here

Then we hear not just roaring but a kind of unearthly prehistoric keening … a song they sing to each other, one by one, multiplying and echoing throughout the entire reserve … a choral symphony of 35 lions in full voice under the African starry night sky,

Radium Audio Ltd – MGM Global Ident from Radium Audio Ltd on Vimeo.