In a world where we are all seen as workers, Levi’s® is launching it’s most recent Go Forth marketing campaign extension that highlights this new generation. These “real workers” see the many challenges that surround them and are passionate about creating meaningful change. The campaign will highlight stories of the new american worker and continue to embrace the pioneering spirit of the recent Go Forth campaign. Together with the Go Forth campaign efforts, Levi’s® hopes to spread the vision of hope and progress.
“This year, we’re turning that energy into something tangible by engaging in meaningful conversations around ‘real work’ and celebrating the individuals who are craving the way for a better tomorrow.” -Sweeny, VP, Levi’s® Brand Marketing
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