This is part 4 of what will be a series of 5 posts regarding different aspects of design theory. In part 1we covered Typography. In part 2 it was all about Grid Based Design. Part 3 covered Color Theory and this time we’re talking about Design Theory.
written by Danny Outlaw via PSDTuts
31. Principles of Design
“The principles of design suggest effective and pleasing ways to arrange text and graphics on the page as well as the arrangement of individual elements within illustration, logos, and the overall graphic design of a document.”
32. Graphic Design Basics
“Get a better understanding of the basics of graphic design by studying the elements and principles of graphic design that govern effective design and page layout.”
33. The Basics of Graphic Design
“Graphic design is the process of creating the appearance of a publication, presentation, or web site in an attractive, logical manner.”
34. Want to know how to design? Learn The Basics.
“The basic elements of design include colour, line, shape, scale, space, texture and value and these are the fundamental pieces that make up any piece of work.”
35. Approaching Graphic Design
“Basic design elements such as the rule of thirds, graphical composition and the weight of these graphical components is very important. On top of that, throw colour into the equation and things can start to get very tricky.”
36. Graphic Design Fundamentals
“If you can master these fundamental concepts, your graphical treatments — from PowerPoint slides to Microsoft Word documents to company brochures — will greatly improve.”
37. Get Some Hierarchy in Your Design
“Design hierarchy is all about the importance of visual information and giving it assigning levels of importance to make the message of the design get across.”
38. Graphic Fundamentals, 1. The Big Punch
“Many of the underlying principles behind graphic design have been bypassed and the results are not as potent as they could be. In this short series, I want to help to fill-in some of those gaps and provide a better understanding of what it’s all about.”
39. The History of Graphic Design and Its Audiences
“To insist that, or to prescribe how, the history of graphic design need be taught in any particular way is to unnecessarily limit the field in both methodology and pedagogy.”
40. In Search of Ethics in Graphic Design
“I envision this text as an addition to the AIGA’s existing publication on ethics, which currently includes sections concerning our responsibilities to the profession and our clients.”
Last but not least we’ll have UI and Usability next…
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